About Us

The late 1990s also saw Arcadia Group launch of a new experimental high-fashion menswear chain, SU214 (Style Union 214), which took its name from its flagship store at 214 Oxford Street in London. The chain aimed to capitalise on the growing demand for high-end casualwear and expand upon the group's presence in the young menswear market. In 2000, the firm undertook a strategy known internally as BrandMAX under which underperforming brands were closed or scaled down. In some cases stores which were closed were replaced by other Arcadia properties. As part of BrandMAX, the Wade Smith Jr, Principles For Men and SU214 store brands ceased to trade and were absorbed as concessions into other group businesses (for instance, menswear chain SU214 was absorbed into Topman). Miss Selfridge was also reduced significantly in size (though gained a new London flagship store in the former SU214 flagship site). So SU214 is back and just online for now.

SU214 had stores at 214 London Oxford Street, Birmingham and Manchester.

With a new mission to carve our way in retail and to continue to blur the lines between high-end fashion and the most current street wear drops.